Our Nutrition Partner: RuffBar
At PAWTRK, we build gear that protects dogs in the outdoors. Gear that helps you focus on what matters most: connection, exploration, and adventure together.
Some of our nutrition products are developed in collaboration with RuffBar.
If you’ve seen Trail Token & Trail Stix, you may notice it’s labeled PAWTRK × RuffBar.
This page explains who RuffBar is and why we chose to work together.
Who Is RuffBar?
RuffBar is a woman-owned canine nutrition company founded by Sue Moore.
Their work began with a clear mission:
Active dogs deserve nutrition that supports performance and recovery, not just candy-style treats.
RuffBar focuses on:
- protein-forward recipes
- minimally processed ingredients
- freeze-dried nutrition for nutrient retention
- no artificial fillers or preservatives
Their approach is grounded in delivering functional fuel for dogs that live outdoors, stay active, and adventure often.
Why PawTrk Collaborates With RuffBar
At PAWTRK, we design thoughtful, functional outdoor gear for dogs. Gear that helps protect them in rain, trails, and everyday adventures.
Nutrition belongs in the same thoughtful category.
Trail Token & Trail Stix are developed in collaboration with RuffBar.
When a product benefits from specialized nutritional expertise, we choose to collaborate.
This is not private-label snack marketing. It’s a product built by combining:
- PAWTRK’s understanding of outdoor strain
- RuffBar’s expertise in canine nutrition
Together, the result is functional nutrition designed for active dogs and real-world trail days.
Collaboration Scope
Products labeled PAWTRK × RuffBar are developed in collaboration with RuffBar and carry that combined focus.
Other PAWTRK nutrition products are developed by the PAWTRK team and clearly identified as such.
We believe clarity builds trust, and trust matters on the trail, just like it does in gear.
Trail Days Deserve More Than Treats
We build gear that helps you explore the world with your dog.
This collaboration is rooted in that same desire to support dogs inside and out as they adventure alongside you.
Because recovery matters just as much as protection.
- Learn more about Trail Token & Trail Stix
- Read about RuffBar
